The vision of Universal Music

In Universal’s announcement today of the huge price cut in CD sales, Doug Morris, the Chairman and CEO states, “…we will drive consumers back to stores and significantly increase music sales.”  Why is this vision the right one?  The price cut seems fine, and likely inevitable.  But why is the aim still to drive consumers back to stores to drive up sales, rather than to drive consumers to more efficient, fun, online music services? 

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